Don’t Sell Yourself Short with Bad Photos

Writing a lot of camera books means I am often buying equipment that I don’t intend to keep for very long. Sometimes I can sell back to the camera store but most times, I end up posting my gear on sites like ebay and CraigsList. I also do a lot of browsing on these sites to compare prices on used equipment and to shop for goodies that catch my eye. After years of doing this, I can tell you one certainty and that is that PICTURES MATTER. First, let’s talk about the bad because this is what I see most often when browsing online shopping/trading sites.

BAD PHOTOS DON’T SELL -

This is a fact. Just think about the times that you have maybe shopped on ebay. You type in a search for something that you are interested and start browsing through the search results. The chances are that the first thing that gets your attention is the photos. If they are out of focus, poorly lit, low resolution, small in size, and too few, you probably skip right over the item and move on to the next one. I won’t even get in to the listings that don’t even have a photo. I mean really? In this day and age, how can you at least not snap a camera phone shot.

Check out this not-so-great shot of a 20mm lens that someone is selling. This lighting isn’t awful but it looks like they shot it with a 20mm. I clicked to see the zoomed in version and that was it. It’s really hard to see any detail from a mile away.

Screen Shot 2013-01-28 at 10.45.57 PM

 

Or how about this shot of a Paul Reed Smith (PRS) Standard 22 guitar. I’m sure this is a beautiful guitar, as most PRS guitars are, but why would I be inspired to investigate further based on the┬áridiculously┬ábad photo posted in the ad.

Screen Shot 2013-01-28 at 11.10.11 PM

THE GOOD SEAL THE DEAL -

Now consider that search again and think about the listings that you check out first. Sure, they have good prices but good quality, informative photos are what seals the deal. It’s not that hard to get good images either. Check out the next couple of shots that I recently took to sell a guitar on CraigsList.

ION Guitar-1

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