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Photo by Paul Falardeau

I was looking around the Lucis Art website yesterday and got a look at the prices that they have set for their new plug-ins that are currently under development ($350 for the Lucis Art 3.0 LE plug-in, twice that for the full version 6) and the thought occurred to me that this process of making pictures has really gotten expensive. This led me to just start adding up the average price of actually making a “pretty” picture from capture to print. The numbers are actually pretty staggering. Let’s add it up and see what I am talking about.

I’m not going to go hog-wild on all of the equipment but will try and stick to some middle of the road products.

DSLR Camera – $1400
18-200mm lens – $650
Memory Card – $35
Tripod – $150
Computer – $1000
Lightroom 2 – $299
Photoshop – $700
Printer – $150

Total Cost – $4384

Pretty picture – Priceless? I think not.

Photography is one of those black holes that can quickly swallow up your cash before you know it. I didn’t even get into the seemingly endless string of accessories that go along with the process. There are camera bags and flashes and ink and paper and on and on. Of course there are alternatives to all of the prices that I listed above. You can settle for using something like Adobe Elements instead of Photoshop, send your images to a printing service instead of printing them yourself. Still, overall, it’s a pretty expensive hobby to dive into.

So what is a new photographer to do? There are alternatives to some of these expensive options. If you are in the market for a camera, try looking at the used market before taking the plunge on the newest, latest, and greatest. Every time a new dSLR is introduced there is a photographer out there that will just have to have it. Many of these folks will be selling their perfectly good cameras to help fund their new purchase. I found a used Nikon D80 online for about $300, $350 less than you would pay for a brand new one.

You might still have to buy a lens because most photographers update camera bodies but keep their lenses. This doesn’t mean you have to buy the Nikon or Canon lens that will work with your used camera. There are many lens manufacturers that produce some really nice glass at a greatly reduced price from the major brand lenses such as Sigma, Tamron and Tokina.

Used cameras aren’t the only bargains to be had out there in the marketplace. A quick check on eBay found a new, full retail version of Photoshop CS2 for $187.50. Let’s face it, most of the things that photographers want to do with their images don’t really require the latest and greatest version of Photoshop, especially if you are new to the software.

Probably the one area that most new photographers should really invest in heavily is their education. All of the best photographic gear, accessories, and software will not make you a better photographer. The key to getting great looking images is to know how to properly use your equipment. It doesn’t matter if you have a Ferrari or a Pinto, the results will be the same. You aren’t going to get to where you want to be unless you learn how to drive.

Knowledge – now that’s priceless!

Related posts:

  1. Nikon D3X – The Price of Photography
  2. Being a Frugal Photographer
  3. Macro on the Cheap
  4. You Get What You Pay For
  5. Shooting RAW with the D5000 – No So Fast
7 Responses to “At What Price?”
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  1. Dan says:

    You are spot on ! Timely and insightful.

    With LR2 and CS4 arriving recently, I bet a lot of us are facing mounting expenses. It’s easy to get caught up in gear and software mania – thanks for the reality check !

  2. Roger Dallman says:

    Jeff,
    Your post is right on the money. Even with careful selection of bargains, decent equipment is an expensive investment. And with all investments, one of the most important is time. Time to learn, practice, and gather experience. Time is a stumbling block for many who have many other things that expend their time – like the job they need to do to get the equipment. Time to get to the scene of their inspiration, and all the time to organize, file, display their shots. Of course, if you love it, the expense is worth it (although even then, your spouse may disagree!)
    Roger

    PS. On Saturday, I hope we can discuss the advantages of the soon-to-be-released D4 and how they can be exploited using the full up version of CS4, while we’re spending a couple of hours taking shots of Harper’s Ferry, after blowing a tank of gas and hours of travel time. ;-) See you there!

  3. Andy says:

    Agreed. There comes a point where expense “saturation” kicks in, and one has to ask if it makes sense to move further.

    I’ve made the decision to slow down my expenses in upgrading software. I did upgrade Lightroom, but will be holding on to CS3. Are there additional lenses that would be great? Sure, but what I have still allows for creativity. There’s always been a philosophy that limited resources in any art forces one to become more creative.

    I can understand how professionals in certain specific fields may need to spend big bucks for some of the plugins, but most photographers would have a hard time justifying the cost-for-performance increase in quality.

  4. Mike Palmer says:

    I jumped over to the Lucis art website after your post – I am not a software expert by no means, and you know I have the OnOne and Nik plug-ins – but that plug in seems overpriced. ReDynaMix is only $15.00!! I am not saying they are comparable, but $350??? The walk starts to early for me on Saturday, we have a football and soccer match – hopefully next time Jeff -

  5. mike meyer says:

    I’m a digital guy 100% now but that was one thing good about film. The cost and delay in seeing your images made you learn as much as possible and take very careful meter readings. Now you can fire off 6 frames per second and if they are too dark you can either work on them in Photoshop or delete and try to reshoot.
    I also feel that I can do pretty much everything in Photoshop. All the plug ins make tasks easier but I don’t think it makes them better.
    IMHO

    mike meyer

  6. There is also Topaz Labs for most of the same effects as Lucis. half the price.

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